BOW APP is a Blockchain application that ensures the traceability of luxury products for individuals. The BOW SOFTWARE is a B2B platform for luxury brands specialized in the management of the supply chain. Ultimately, our goal is to ensure the provenance of luxury goods. This function is useful both for the purchase of new products but also for used products.
We are now seeing significant growth in the second-hand market. The luxury market is also affected by this movement, especially through specialized applications such as VideDressing, Vinted, etc. In conjunction with this trend, the counterfeit market is drastically developing as well. This has a direct impact on the economy of the luxury sector. In France, seizures of counterfeits have by a multiple of 45 in less than 20 years, now amounting to 8.9 million seized products. This market today represents a shortfall of nearly 3 billion euros for France about luxury goods.
BOW responds perfectly to this need, thanks to the development of a Blockchain entirely dedicated to the traceability of luxury products. Consumers will have the opportunity to check the provenance of any article through the Blockchain technology, which is impervious to any modification. Companies will be able to prove the origin of their products by reassuring the consumer and taking advantage of the integrated platform.
With the development of the app and the software, the Bow Token will be launched. The cryptocurrency created by Bowtie Barber will allow consumers to purchase luxury goods directly from the app and get access to various services. Supported by the SWAROVSKI House, we created the Bowtie Barber, a bow tie with the specialty of having the shape of a mustache. Both chic and offbeat, the Bowtie Barber will be in tune with today’s fashion and provide the working capital needed for the implementation of the whole blockchain project.
The luxury market is constantly evolving, and constantly looking for innovations to expand its product line. The Bow Token, supported by the Bow app, and financially supported by the commercialization of the Bowtie Barber will stand out as a key payment method within the largest brands in the world of luxury.
An Initial Coin Offering was defined as the most relevant way to achieve our goals in terms of growth for this project. In addition to investing in a project that represents a significant market, the investor will have the benefit of holding tokens that will give all owners a return on investment of up to 10% of the profits generated on the sale of Bowtie Barber.
The funds raised will allow the development of the BOW APP, the development of the Bowtie Barber manufacturing workshop as well as the establishment of a first collection.
The ICO will therefore jointly enable us to develop the Bow application, BowToken, and Bowtie Barber, each of these products working in perfect synergy.